This November, SINA will be on stage at one of the key global gatherings for progressive organizations. Tonny Wamboga and Etienne Salborn have been invited as speakers at the Corporate Rebels Summit 2025 in Barcelona, taking place on 20–21 November. They will join Frederic Laloux, Jos de Blok, Lisa Gill, Karin Tenelius, Xavier Costa and other leading voices in self-management and new ways of working, alongside 150–200 leaders from more than 20 countries.
The Corporate Rebels Summit brings together organizations that are actively reinventing how work is done in practice. Instead of abstract concepts, participants share concrete systems, experiments and decisions from their own journeys with self-management, distributed authority and human-centered workplaces. The summit is the annual gathering of the Rebel Cells network, a global community of companies that learn from each other and jointly push the boundaries of what work can look like.
In Barcelona, Etienne and Tonny will tell the story of how SINA evolved from a small experiment in Uganda into a growing movement of self-organized learning communities and social enterprises, and they will explore what it takes to build a movement that runs itself. They will share how SINA’s concept of “freesponsibility”, the balance of freedom and responsibility, shapes daily life, how scholars step into real roles to run their communities, and how governance and ownership are distributed so that decisions move closer to those directly affected.
We are excited that the Summit will also launch an animated video by Corporate Rebels to explain how SINA works.
For those interested in the wider context, more information about the Corporate Rebels Summit 2025, the full lineup of speakers and how to join via the Rebel Cells network is available on the summit website:
https://www.corporate-rebels.com/summit-2025