With the title “Purpose over Positions – a case study of SINA (Social Innovation Academy)”, Etienne Salborn had the honor and privilege Lisbon to present SINA as the opening speech of the event at the 9th World Agility Forum in Lisbon as the opening speech of the event. The Forum is a prestigious global event celebrating the best in agility, innovation, and transformation. It brings together thought leaders, practitioners, and enthusiasts from various industries to share insights and best practices. In a landscape dominated by traditional hierarchies, embodying the idea of “being the change you want to see” can be hard to live by. Etienne offered a tangible roadmap by spotlighting the Social Innovation Academy (SINA) as an impactful case study. Reactions from renowned fellow speakers and participants included: